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Users will soon have a updated setting that enables them to lessen the amount of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion AI videos.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a widespread launch. This shift comes amid a rise in AI content, fueled by emerging content generation software.

AI Proliferation Online

Studies have shown that nearly 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this output is considered “AI slop”, a term for substandard, factory-style content that is typically nonsensical or dreamlike.

“We know from our community that many people like content made with AI tools, ranging from AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, according to their own choices,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its app labeled as made with AI. Overall, over 100 million pieces of content are submitted to the service every day, making AI-generated material a relatively small part of its overall inventory.

How to Adjust Settings

Members will be capable of decrease or raise the volume of AI content they watch by accessing the content preference setting in the app and selecting “AI-generated content”. Other topics that can already be modified under the tool cover current affairs, style, cosmetics, and movement.

Platform Guidelines

Its guidelines oblige creators to label convincing AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.

In addition, the app will henceforth attach an “AI-made” tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This measure is intended to stop users from attempting to evade the tagging system.

Educational Initiatives

The platform is additionally establishing a $2m awareness program for specialists and institutions to develop informative material about ethical AI use. This program will benefit non-profit groups specializing in training programming and robotics.

Platform Protection

TikTok has justified its content review process, amid discussion over plans to cut jobs for hundreds of content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation team in London, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”